|
Consider the Value of your Current Customers... and ROI ! A common mistake in business marketing is to fall into the cycle of focusing exclusively on obtaining "new customers". While every business of course needs new customers, there is great Value in the ones you've already worked hard to obtain. For example an article in Harvard Business review says that an small 5% increase in customer retention can yield a profit increase of 25 to 85% ! Many companies now realize a little attention to existing customers
can strengthen and grow a business.
|
"The
marketing you do subsequent to the sale is where the
real profits are, so don't ignore customers once
they hand over the cash. Selling to existing
customers is easy and inexpensive."
- Jay Conrad Levinson (Entrepreneur Mag)
|
Consider this article that explains Customer Lifetime Value - View Article
LifeTime Value Calculator This form will help you calculate the Value of your Customers. Simply fill in the information for you most common Business transactions. Input the amount of the transaction, the average number of times a customer will do business with you per year, and the number of years you expect this customer will be your loyal customer. This dollar amount will give you an idea of what this customer should be worth to you when you look at your marketing.
Keep in mind this calculation is for just ONE Customer
Imagine, now that you understand the Life Time Value of your customers... if you kept more of your customers longer! That's why Harvard Business Review said that by increasing your customer retention by a small 5 percent "has the effect of boosting profits between 25 percent and 95 percent" Customer Eclub help you reach out and gain this Customer Value... Let us help you build stronger relationships with your current customers and give these loyal customers the right tools to help you increase your word of mouth marketing !

A Golden Opportunity calling to you from your Loyal Customers...
Email them and they will come!
CALL
TODAY for a no obligation consultation about starting a Customer Loyalty Program for your business 614-352-3080
or request additional info online by clicking Here
|